We conducted a study of social media usage, with Facebook as the focal point, among 11-16 years olds across the UK. For the purposes of this piece, we’ll call this age group Tweens. Using a combination of blogs, qualitative telephone interviews and street voxpops, we uncovered some key insights into this age group’s online behaviour and attitudes towards social media and online brand activity. We’ve translated these insights into a series of workable guidelines for brands to follow when marketing to this age group.
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How We Did It