Tag Archives: YouTube

Insight No.1: Facebook Pages/Groups Help Tweens Express Their Fast-Changing Identity

Of all their online activities, it is social networking sites where this age group are spending the vast majority of their time. Even those under 13 are entering false dates of birth in order to create a profile. Facebook is … Continue reading

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Insight No.2: Content Which Informs Or Entertains Offers Social Currency To Tweens

As stated in insight number one, Tweens have a voracious appetite for viewing and sharing online content. We delved deeper to understand why this is and how it works. A significant motivation for sharing content is receiving feedback from peers … Continue reading

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